Here's a thought about Yelp, and well, actually any other review site out there these days. Why not give Yelpers (or other reviewers) a credit score like rating?
This is my proposal. Give reviewers a credit score like rating. The higher their "credit score" the more influential their review plays into the overall star rating or point scale. In contrast, the lower the reviewer's credit score, the less impact it has on said overall rating.
Now, I'm not saying filter out people's reviews (hint hint Yelp). Everyone, no matter if they leave one review a year, or are, well I will say it, crazy Yelp Elites that have nothing better to do with their time than leave 42 reviews a day, deserve to be heard. Maybe, however, post the one review from the person who has never reviewed on Yelp before at the bottom of the page, and only factor in their rating slightly (positive or negative) to the overall star rating. Then, take the Yelp Elite's review, and give that one much more bearing on the star rating (again, positive or negative).
Additionally, with all these "super high-tech, fancy schmancy algorithms" that Yelp (and others) claim to have, shouldn't it be safe to assume that they could probably figure out people who shouldn't be Yelping (or reviewing) at all? Case in point, people who ONLY leave negative reviews that offer no useful information. Allow me to elaborate on this one.
In doing research on Yelp, I came across several reviewers that had anywhere from 5-50 different reviews, all of which were one star reviews. In on instance, a reviewer with several one star only reviews gave a local Starbucks a 1-star because there were 2 customers outside smoking. The reviewer never mentioned anything about the service nor the coffee.
Same reviewer then left a 1-star review for the local Home Depot. She stated, and I quote, "I am giving them one star because too many people came up and asked if they could help me find anything." Ok, enough said on that. I think you get the point.
Sadly, there are many reviewers like this on Yelp (and I'm sure on other sites as well). If a business only has 5 or 6 reviews, a 1-star from an idiot like this could dramatically affect their overall Yelp Rating. How is that fair?
Personally, I think reviewers like this should be treated like someone with a 398 credit score because they have never paid a bill on time in their life. A bank does not trust an individual like this, so why should we trust an individual like the one described above?
Again, I'm not saying filter these people, or filter the folks who only occasionally leave reviews; just don't let those reviews affect a business' rating as much as a reviewer who leaves a review every week about and has a mix of positive, negative and neutral reviews based on facts about the service and/or product they purchased and/or experienced.
Yelp's reputation for many is horrible! Rightfully so in my opinion. This is just one small step, they and others could take to put more trust and validity into their online reviews. Not that it will ever happen because Yelp is corrupt (again, my opinion).
Cool blog. Here's a blog post I wrote about yelp for my gym (with a link to an earlier post as well). Let's keep spreading the word!
ReplyDeletehttp://crossfitelysium.com/as-rxd/entry/yelp-sucks-part-2-extortion-lies-and-unfair-business-practices
Thanks so much. I'm checking out your post now. Yes, let's keep spreading the word! Yelp is a fraud
DeleteYelp's algorithms do exactly what you're talking about, only they're geared toward those who leave the most reviews and/or have the most friends. I have a small business listing on yelp, as well as a personal review profile I use for other businesses. All my clients who have left reviews have signed on to yelp for the sole purpose of leaving me a review, because they liked me and my work. I never solicited it (and frankly, I was shocked they even cared enough to bother!). Every single one of those 8, 5-star reviews has been filtered out. Why? For starters, because I refuse to pay for advertising. But more to my point, it's because none of them had any friends through yelp's site, nor had they made any reviews of other businesses. It's as if yelp IS giving them "credit ratings" - the lower the reviewer's "status" is, the more likely their reviews will get filtered.
ReplyDeleteI personally found this to be true in my own yelp review account. I got filtered at first, then started adding a few friends, and eventually my reviews started remaining unfiltered.
They claim that their algorithm has more to do with the verbiage used in the reviews; I've proven this to be false. It has to do with status.
Thank you for your comment. Yes, Yelp clearly states in their "Terms of Service" and "Content Guidelines" about their review filter. They claim it is an algorithm that, although isn't perfect, is generally right, and they claim it filters out 1 or 2 time reviewers to avoid fake reviews by business owners and competitors leaving false reviews.
ReplyDeleteHOWEVER!!! In so many instances, I have found complete violations of their own Content Guidelines. I have seen so so so many 1-star reviews for various businesses posted on the review page from a 1 time user with no Yelp buddies. On the same note, similar 5-star reviews are almost ALWAYS filtered. I wish Yelp would explain that one!
I totally agree with your Blog and thank you for posting it.
ReplyDelete